An American Brief
This brief was about encouraging Gen Z to get a footlong cookie during the evening/night, my team and I came up with the idea to make a collaboration with AMC so they would’t only get the cookie, they would also share it.
OOH
Social Media Posts:
TikTok
Cookie Fantasy Flavors
Subway Seats
- Subway sponsored seats that are available for purchase with pre-purchase of a cookie
- Seats are also available to be won in the app for movies during non release