Final project for school, where we needed to showcase what we learned throughout the semester. I created mine inspired by my friends.

Made with After Effects

Harold Selects You

For this project, my team and I —Amanda Ilardo, an AMAZING art director, and Brandon Chau, an INCREDIBLE account manager—had the opportunity to work with Harry Rosen on their Harold branch for a school project, now we proudly get to say that we took home FIRST PLACE!

This campaign aims to raise brand awareness and reposition Harold as a modern yet timeless brand, bridging generations by appealing to both style-seeking men and traditionalists through their shared values of quality, fit, craftsmanship.

Insights

• Some men express a desire to create more emotionally supportive connections with other men, but experience difficulties establishing closer social connections. – American Journal of Mens Health

• As luxury goods become more accessible, consumers are turning towards unique brand experiences to fulfil a desire for exclusiveness.

Executions

Website Video: https://youtu.be/dSqClHgRmRM

TikTok

Made with Photoshop, After Effects, Illustrator, Adobe Firefly, and Canva.

A Luma effect inspired by pop culture, blending vibrant visuals with a dynamic, eye-catching style.

Made with After Effects

The Brief

• Drive relevance among gen z
  • Find culturally relevant partners that connect with Gen Z, showing up where they are.
• Increase late night bites
  • Increase footlong cookie sales later in the afternoon and at night.
• Create crave-ability through creativity
  • Increase crave-ability by creating opportunities for new flavours Gen Z will want to try.

Insights

• Gen Z refer snacks over traditional meals
• They like to have novel food experiences
• Big on late-night eating, particularly for movies or binge-watching.
• 63% of Gen Z responded that they visit the movie theatres at least once a month. Higher than any other generation. – (Statista, 2023)
• TikTok users are 44% more likely than nonusers to visit a movie theatre at least once a month. – (Emarketer, 2024)

Executions

OOH

• Movie poster
• OOH

Social Media Posts

• Instagram

• TikTok

Subway app

• Find your cookie
• Play games to win Subway seats, merch or cookies

Cookie Fantasy Flavors

• Like a collectible popcorn bucket but for specialty Subway Cookies

Subway Seats

• Subway sponsored seats that are available for purchase with pre-purchase of a cookie
• Seats are also available to be won in the app for movies during non release

Made with Photoshop, After Effects, Canva.

Brief

Create a magazine ad targeting adults aged 60+ and convince them to move into Amica, a senior living community. The challenge was to make Amica feel like an appealing choice rather than a reminder of aging.

Insights

Research revealed that the target audience didn’t see themselves as “old” and resisted the idea of senior living. Traditional messaging around retirement felt unappealing because they valued independence, personal growth, and control over their lives.

Approach

Instead of framing Amica as a place for aging, the campaign focused on evolution, celebrating life as a continuous journey of change and opportunity.

Body Copy

Are you worried about not seeing your loved ones as often? About missing out on the hobbies you
love? Or maybe you are wondering about still having the freedom to choose what you can do from the
comfort of your home?
Don’t worry, we got you, and we encourage you to pursue what you are passionate about every day, to
spend time with your loved ones as often as you like, and to enjoy your independence as always —just
from a more comfortable place (yes, with a pool, gardens, libraries and more).
Life is all about change, embrace it with Amica.

Tagline

Keep evolving

Made with Photoshop

Magic Book

This project was awesome as it not only thought me 3D in After Effects, but also some of the effects that I have used the most to make a doodle appear/dissapear.

Made in After Effects