Harold X Harry Rosen

For this project, my team and I —Amanda Ilardo, an AMAZING art director, and Brandon Chau, an INCREDIBLE account manager—had the opportunity to work with Harry Rosen on their Harold branch for a school project, now we proudly get to say that we took home FIRST PLACE! 

The brief presented a major challenge: two very different target audiences. And the goal: unite them to become part of the Harold regular costumers.

This is how Harold Select was born, blending tradition and innovation through curated social club experiences that unites generations and bringing the Harry Rosen legacy to life.