Harold X Harry Rosen

Harold Selects You

For this project, my team and I —Amanda Ilardo, an AMAZING art director, and Brandon Chau, an INCREDIBLE account manager—had the opportunity to work with Harry Rosen on their Harold branch for a school project, now we proudly get to say that we took home FIRST PLACE!

This campaign aims to raise brand awareness and reposition Harold as a modern yet timeless brand, bridging generations by appealing to both style-seeking men and traditionalists through their shared values of quality, fit, craftsmanship.

Insights

• Some men express a desire to create more emotionally supportive connections with other men, but experience difficulties establishing closer social connections. – American Journal of Mens Health

• As luxury goods become more accessible, consumers are turning towards unique brand experiences to fulfil a desire for exclusiveness.

Executions

Website Video: https://youtu.be/dSqClHgRmRM

TikTok

Made with Photoshop, After Effects, Illustrator, Adobe Firefly, and Canva.