Magazine
This campaign is designed for affluent seniors aged 75-80 who, though financially comfortable, aren’t necessarily excited about moving to a traditional retirement facility.
BODY COPY
Are you worried about not seeing your loved ones as often? About missing out on the hobbies you
love? Or maybe you are wondering about still having the freedom to choose what you can do from the
comfort of your home?
Don’t worry, we got you, and we encourage you to pursue what you are passionate about every day, to
spend time with your loved ones as often as you like, and to enjoy your independence as always —just
from a more comfortable place (yes, with a pool, gardens, libraries and more).
Life is all about change, embrace it with Amica.
TAGLINE
Keep evolving.
Made with Photoshop