Art Director & VFX Designer
Title Sequence
Final project for school, where we needed to showcase what we learned throughout the semester. I created mine inspired by my friends.
Made with After Effects
Harold X Harry Rosen
Harold Selects You
For this project, my team and I —Amanda Ilardo, an AMAZING art director, and Brandon Chau, an INCREDIBLE account manager—had the opportunity to work with Harry Rosen on their Harold branch for a school project, now we proudly get to say that we took home FIRST PLACE!
This campaign aims to raise brand awareness and reposition Harold as a modern yet timeless brand, bridging generations by appealing to both style-seeking men and traditionalists through their shared values of quality, fit, craftsmanship.
Insights
- Some men express a desire to create more emotionally supportive connections with other men, but experience difficulties establishing closer social connections. – American Journal of Mens Health
- As luxury goods become more accessible, consumers are turning towards unique brand experiences to fulfil a desire for exclusiveness.
Executions
Website Video: https://youtu.be/dSqClHgRmRM
TikTok
Made with Photoshop, After Effects, Illustrator, Adobe Firefly, and Canva.
Luma Effect
A Luma effect inspired by pop culture, blending vibrant visuals with a dynamic, eye-catching style.
Made with After Effects
Subway at the cinema
The Brief
- Drive relevance among gen z
- Find culturally relevant partners that connect with Gen Z, showing up where they are.
- Increase late night bites
- Increase footlong cookie sales later in the afternoon and at night.
- Create crave-ability through creativity
- Increase crave-ability by creating opportunities for new flavours Gen Z will want to try.
Insights
- Gen Z refer snacks over traditional meals
- They like to have novel food experiences
- Big on late-night eating, particularly for movies or binge-watching.
- 63% of Gen Z responded that they visit the movie theatres at least once a month. Higher than any other generation. – (Statista, 2023)
- TikTok users are 44% more likely than nonusers to visit a movie theatre at least once a month. – (Emarketer, 2024)
Executions
OOH
- Movie poster
- OOH
Social Media Posts
- TikTok
Subway app
- Find your cookie
- Play games to win Subway seats, merch or cookies
Cookie Fantasy Flavors
- Like a collectible popcorn bucket but for specialty Subway Cookies
Subway Seats
- Subway sponsored seats that are available for purchase with pre-purchase of a cookie
- Seats are also available to be won in the app for movies during non release
Made with Photoshop, After Effects, Canva.
Amica Magazine Ad
Brief
Create a magazine ad targeting adults aged 60+ and convince them to move into Amica, a senior living community. The challenge was to make Amica feel like an appealing choice rather than a reminder of aging.
Insights
Research revealed that the target audience didn’t see themselves as “old” and resisted the idea of senior living. Traditional messaging around retirement felt unappealing because they valued independence, personal growth, and control over their lives.
Approach
Instead of framing Amica as a place for aging, the campaign focused on evolution, celebrating life as a continuous journey of change and opportunity.
Body Copy
Are you worried about not seeing your loved ones as often? About missing out on the hobbies you
love? Or maybe you are wondering about still having the freedom to choose what you can do from the
comfort of your home?
Don’t worry, we got you, and we encourage you to pursue what you are passionate about every day, to
spend time with your loved ones as often as you like, and to enjoy your independence as always —just
from a more comfortable place (yes, with a pool, gardens, libraries and more).
Life is all about change, embrace it with Amica.
Tagline
Keep evolving
Made with Photoshop
3D in After Effects
Magic Book
This project was awesome as it not only thought me 3D in After Effects, but also some of the effects that I have used the most to make a doodle appear/dissapear.
Made in After Effects